Hi, I’m a London based Senior UX/UI designer with 11 years of experience in UX and service design, user research and testing, information architecture, interaction and visual design.
For the last 6 years, I worked as a freelancer for agencies and companies including AKQA, RG/A, IBM iX, OVO Energy and Wellcome Trust.
I have experience working on digital products such as e-commerce websites, iOS and Android mobile apps, TV interfaces and other interactive tools.
"Pedro worked with us at Wellcome Data Labs to design the interface of our first product. He was an absolute pleasure to work with from start to finish. He quickly adapted himself to the design needs of the team, asking all the right questions. He focused on understanding the user goals in order to solve design problems, while also considering a range of other design needs such as informational design and visual design. Where evidence was available he utilised it with a user-centred mindset, and where evidence was not available he made well-thought design decisions drawing on his wealth of experience. An asset to any team. I look forward to working with him again."
– Aoife Spengeman, User Experience Researcher, Wellcome Trust
"Pedro is exceptionally good at converting business requirements into design. He really takes ownership and consistently delivers excellent results. I would highly recommend Pedro to anybody looking for a talented designer with a data-driven approach to product development. As an added bonus, Pedro is also an all-around great guy."
– Philip Lofgren, COO, Gaming Factory
"I have worked with Pedro in projects for clients from the luxury and fashion sectors over the past year. He combines great UI design skills with a deep understanding of the iterative UCD process, and a genuine interest about the user needs. He is a fantastic person to work with."
– Barny Macaulay, Founder, The Barn Agency
"I had the pleasure of working with Pedro, designing a responsive website for Barclays. His attention to detail provides the extra level of perfection that makes a difference - pixel perfect. He is a problem solver who brings more to the table than just visual design. He always considers the user experience defining a full journey and consistent interaction patterns. I hope to get the chance to work with him again in the future."
– Katharina Tran phuc, UX Architect, AKQA
"Pedro made a valuable contribution to the design team's output, and to the complex projects we're working on, including research, concepting, UX, design.. We really enjoyed having him in the studio, and we're looking forward to a repeat opportunity!"
– Peter Newman, Founder, Applied Works