Kwiff, a sports betting app
First released days before the Euro 2016 as a football betting iOS app, Kwiff rapidly grew to include other sports and casino games.
My responsibilities included working with a team of +30 on both iOS and Android apps, gathering business requirements and user needs, customer analytics, customer experience maps, flowcharts, wireflows, A/B testing, card sorting, information architecture, prototyping, interaction design, visual design and usability testing. Features I worked on include onboarding, user authentication, multi-sports and casino integration, accumulators and responsible gambling.
iOS & Android
Launched in June 2016, the iOS version will soon be followed by the Android version.
Customer journey map
This graphic representation of the relationship between the brand and its customers, over time and across channels, allowed us to identify opportunities to improve the experience.
A quick and frictionless registration process, with a minimal visual design and no distractions. The customer is allowed to use the app, and is prompted to register as soon as he/she tries to place a bet.
Priority was given to PIN and fingerprint authentication, but passwords were also introduced as a fallback in some situations.
Multi-sports & Casino
Kwiff rapidly grew to include multiple sports and casino games.
Organising, structuring, and labeling content was an essential part of the design process.
Users can easily access account history and check active & settled bets.
One of the most exciting features of the app, accumulators allow the combination of multiple bets into a single wager that only gains a return when all parts win.
We’ve created an informative, clear and friendly experience to increase the use of responsible gambling tools.