I’m Pedro, a Lead UX,
Service Design and Research Consultant.
With over 10 years of experience, I specialise in 
User Research, 
Design Strategy, 
UX Design, and 
Service Design to deliver services with a positive impact on people and society.
My background in Design, Social Research Methods, and Economics enables me to create services that are innovative, human-centered, and growth-driven. I am currently working with the British Council while also serving as co-founder at Studio Oto.
NHS Innovation Service: supporting innovation in healthcare.
During the Public Beta phase, the service was made available to the public, and improvements were made based on usage analytics and insights from user research.
Supporting the adoption of Design Thinking & Agile Delivery.
I helped the British Council introduce a new Governance Framework for the New Product Group and adopt a more customer-centric, innovative approach to product development.
HSBC Connect Plus: a world of money without borders.
The HSBC wanted to test a new value proposition that, among other features, allows its customers to send, receive, and spend like a local anywhere in the world, with zero fees.
Ford Telematics Drive: keep fleet drivers informed, safe, and in control.
A Vision Sprint was conducted to generate ideas and create alignment among stakeholders. Additionally, several areas for improvement were identified, and a roadmap of features was created based on user research.
Wellcome Reach: evaluate the impact of scientific research.
Wellcome Reach is an open-source service developed by the Wellcome Trust to discover how research publications are cited in global policy documents, including those produced by policy organizations such as the WHO, MSF, and the UK government.
Some organisations I've worked with
Approach
I collaborate with users and stakeholders to identify the right problem, ideate the best solutions, make timely decisions, and ensure efficient execution.
1. Discover & define
Conduct workshops and use diverse research methods to uncover unexpected value, prioritize business requirements, and understand users' preferences, goals, and needs.
2. Prototype & test
Engage in collaborative solution co-design, gather feedback from real users, and validate design decisions before committing resources to development.
3. Deliver & iterate
Create high-fidelity designs, collaborate with the development team during implementation, and refine products and services based on system analytics and user insights.
Recommendations
Pedro´s work on the EV transition at Ford is just one example of his ability to integrate strategic thinking with human-centered design to create meaningful, impactful services. His leadership in user research and design strategy helped guide product decisions that aligned with both user needs and Ford’s long-term objectives
Panos Markidis, UX Manager, Ford Motor Company
Pedro was an absolute pleasure to work with from start to finish. He quickly adapted himself to the design needs of the team, asking all the right questions. Where evidence was available he utilised it with a user-centred mindset, and where evidence was not available he made well-thought design decisions drawing on his wealth of experience. An asset to any team.
Aoife Spengeman, UX Researcher, Wellcome Trust
Pedro is exceptionally good at converting business requirements into design. He really takes ownership and consistently delivers excellent results. I would highly recommend Pedro to anybody looking for a talented designer with a data-driven approach to product development. As an added bonus, Pedro is also an all-around great guy.
Philip Lofgren, CEO, Gaming Factory