Hello ? I’m Pedro.
Lead UX & service design consultant
Co-founder at 
Studio Oto

I am a London-based consultant with 13 years of experience in product strategy, user research, service design, information architecture, and user experience design.

With experience across the entire end-to-end design and product development process, I focus especially on conducting research to understand the audience and identify needs, facilitate workshops to find solutions and build a shared understanding among stakeholders, and evaluate the solutions devised by testing them with users.

Reach: measuring the impact of scientific research in policymaking

Reach is an open-source service developed by the Wellcome Trust for discovering how research publications are cited in global policy documents, including those produced by policy organisations such as the WHO, MSF, and the UK government.

See case-study  →

FutureLearn: optimising the learner's email ecosystem

User research identified that the emails sent to learners were overwhelming, time-consuming, and sometimes irrelevant. We were asked to suggest improvements to the email ecosystem.

See case-study  →

FutureLearn: register, checkout, and subscribe

FutureLearn wanted to change the way learners pay for some of its online courses. We were asked to research, ideate, and design a new solution that would consider the learner's needs and business requirements.

See case-study  →

1. Discover & define

•  Stakeholder workshops to define goals, vision, and objectives.

•  Conduct research to understand the audience and identify needs.

•  Review existing data to gain insight and understand performance.

•  Undertake competitor reviews to understand the landscape.

2. Prototype & test

•  Create user journeys, process flows, and site maps.

•  Visualise ideas through low and high-fidelity sketches, mockups, and prototypes with real content.

•  Plan usability testing sessions to learn and evaluate.

•  Present work and collaborate with stakeholders to gain feedback.

3. Deliver & iterate

•  Create high-fidelity wireframes and designs.

•  Collaborate with visual designers, scrum teams, and developers.

•  Create style guides and specifications where required.

•  Refine and iterate based on real-time analytics and insights.