I’m Pedro, a Lead UX & Service Design Consultant.
With over 10 years of experience, I specialise in 
User Research, 
Design Strategy, 
UX Design, and 
Service Design to deliver services with a positive impact on people and society.
I'm currently working with the British Council on EdTech products, studying Economics at Birkbeck, and co-founder at Studio Oto.
Supporting innovation in healthcare.
During the Public Beta phase, the service was made available to the public, and improvements were made based on usage analytics and insights from user research.
Keeping fleet drivers informed, safe, and in control.
A Vision Sprint was carried out to generate ideas and create alignment among stakeholders. Additionally, a few areas for improvement were identified and a roadmap of features was produced based on user research.
Evaluate the impact of scientific research.
The Policy Tool is an open-source service developed by the Wellcome Trust for discovering how research publications are cited in global policy documents, including those produced by policy organisations such as the WHO, MSF, and the UK government.
A new subscription business model for online learning.
FutureLearn wanted to change the way learners pay for some of its online courses. We were asked to research, ideate, and design a new solution that would consider the learner's needs and business requirements.
Approach
I collaborate with users and stakeholders to identify the right solution for the right problem, make prompt decisions, and proceed with efficiency.
1. Discover & define
Conduct workshops and a wide range of research methods in order to find unexpected value, prioritise business requirements, and understand users’ preferences, goals, and needs.
2. Prototype & test
By engaging in collaborative solution co-design and subsequently gathering valuable feedback from real users, design decisions are validated before allocating resources to development.
3. Deliver & iterate
Create high-fidelity designs, collaborate with Scrum teams during implementation, and refine products and services based on system analytics and user insights.
Recommendations
“Pedro was an absolute pleasure to work with from start to finish. He quickly adapted himself to the design needs of the team, asking all the right questions. Where evidence was available he utilised it with a user-centred mindset, and where evidence was not available he made well-thought design decisions drawing on his wealth of experience. An asset to any team."
Aoife Spengeman, UX Researcher, Wellcome Trust
"Pedro is exceptionally good at converting business requirements into design. He really takes ownership and consistently delivers excellent results. I would highly recommend Pedro to anybody looking for a talented designer with a data-driven approach to product development. As an added bonus, Pedro is also an all-around great guy."
Philip Lofgren, CEO, Gaming Factory
"I have worked with Pedro on projects for clients from the luxury and fashion sectors over the past year. He combines great UI design skills with a deep understanding of the iterative UCD process and a genuine interest in user needs. He is a fantastic person to work with."
Barny Macaulay, Managing & Creative Director, The Barn