Hello ? I’m Pedro.
UX designer and researcher.
Co-founder @
Studio Oto

I am a London based UX designer with 11 years of experience in user experience and service design, user research and testing, information architecture, and interaction design. 

Previously I've had the opportunity to work as a freelancer for agencies and companies including AKQA, RG/A, IBM iX, Wellcome Trust, and FutureLearn.

Policy Tool, by the Wellcome Trust.

A new open-source tool that will allow organisations and users to explore the impact of scientific research publications in policy making.

See case-study  →

Kwiff, a sports betting app.

First released days before the Euro 2016 as a football betting iOS app, Kwiff rapidly grew to include other sports and casino games.

See case-study  →

•  Stakeholder workshops to define goals, vision and objectives.

•  Conduct research to understand the audience and identify needs.

•  Review existing data to gain insight and understand performance.

•  Undertake competitor reviews to understand the landscape.

2. Prototype & test

•  Create user journeys, process flows and site maps.

•  Visualise ideas through low and high fidelity sketches, mockups and prototypes with real content.

•  Plan usability testing sessions to learn and evaluate.

•  Present work and collaborate with stakeholders to gain feedback.

3. Deliver & iterate

•  Create high fidelity wireframes and designs.

•  Collaborate with visual designers, scrum teams and developers.

•  Create styleguides and specifications where required.

•  Refine and iterate based on real time analytics and insights.

Applied Works
Barn Agency 
Bureau for Visual Affairs
Brand 42
Draw Group
EY Seren
Gaming Factory
ORM London
Signal Noise
Territory Projects
W12 Studios
Wellcome Trust

Selected clients

British Airways
Harpers Bazaar
Genesys telecom
Great Western Railway
National Portrait Gallery
Portsmouth City Council
OVO Energy
Royal Bank of Scotland
River Island
Tourism of Ireland
Visit Britain
Virgin Money

PgCert Social Research 
Birkbeck, University of London, 2020

MA Graphic Design
LCC, University of Arts London, 2008

BA Communication Design
ESAD, Matosinhos, Portugal, 2006