Hello ? I’m Pedro.
Lead UX and Service Design Consultant.
Co-founder @
Studio Oto

London-based consultant with 13 years of experience in product strategy, user research, service design, information architecture, and user experience design.

I have experience across the entire end-to-end design process, with special focus on conducting research to understand the audience and identify needs, workshops to find solutions and build shared understanding among stakeholders, and evaluate the solutions devised by testing them with users.

Previously I've had the opportunity to work with agencies including AKQA, RG/A and IBM iX, and companies including Wellcome Trust, FutureLearn and Ford Mobility,

Policy Tool, by the Wellcome Trust.

Wellcome Reach is an open-source service for discovering how research publications are cited in global policy documents, including those produced by policy organisations such as the WHO, MSF, and the UK government.

See case-study  →

Register, checkout and subscribe to FutureLearn

FutureLearn is an online education platform founded in 2012 by The Open University. The platform offers short courses, programs, and university degrees on a wide range of topics.

See case-study  →

•  Stakeholder workshops to define goals, vision and objectives.

•  Conduct research to understand the audience and identify needs.

•  Review existing data to gain insight and understand performance.

•  Undertake competitor reviews to understand the landscape.

2. Prototype & test

•  Create user journeys, process flows and site maps.

•  Visualise ideas through low and high fidelity sketches, mockups and prototypes with real content.

•  Plan usability testing sessions to learn and evaluate.

•  Present work and collaborate with stakeholders to gain feedback.

3. Deliver & iterate

•  Create high fidelity wireframes and designs.

•  Collaborate with visual designers, scrum teams and developers.

•  Create styleguides and specifications where required.

•  Refine and iterate based on real time analytics and insights.

Applied Works
Barn Agency 
Bureau for Visual Affairs
Brand 42
Draw Group
EY Seren
Ford Mobility
Gaming Factory
ORM London
Signal Noise
Territory Projects
W12 Studios
Wellcome Trust

Selected clients

British Airways
Harpers Bazaar
Genesys telecom
Great Western Railway
National Portrait Gallery
Portsmouth City Council
OVO Energy
Royal Bank of Scotland
River Island
Tourism of Ireland
Visit Britain
Virgin Money

PgCert Social Research 
Birkbeck, University of London, 2020

MA Graphic Design
LCC, University of Arts London, 2008

BA Communication Design
ESAD, Matosinhos, Portugal, 2006