Kwiff, a sports betting app

First released days before the Euro 2016 as a football betting iOS app, Kwiff rapidly grew to include other sports and casino games. 

My responsibilities included working with a team of +30 on both iOS and Android apps, gathering business requirements and user needs. I was also responsible for customer analytics, customer experience maps, flowcharts, wireflows, A/B testing, card sorting, information architecture, prototyping, interaction design, visual design, and usability testing. Features I worked on include onboarding, user authentication, multi-sports and casino integration, accumulators, and responsible gambling.

Made at The Gaming factory. 2016
Brand identity – Droga 5
UI/UX – Pedro Falcão, Droga 5
Development – The Gaming Factory

Download on App Store
Download on Google Play

An app available for iOS & Android

Launched in June 2016, the iOS version would soon be followed by the Android version.


Multi-sports & Casino

Kwiff rapidly grew to include multiple sports and casino games.


Information architecture

Organising, structuring, and labeling content was an essential part of the design process.


We wanted to create a consistent but flexible interaction model that could serve the specificities of each sport. With that in mind, different solutions were designed, prototyped, and tested before any effort went into development.

Onboarding and user authentication

A quick and frictionless registration process, with a minimal visual design and no distractions. Customers are allowed to use the app and are prompted to register as soon as they try to place a bet. Priority was given to PIN and fingerprint authentication, but passwords were also introduced as a fallback in some situations. 



One of the most exciting features of the app, accumulators allow the combination of multiple bets into a single wager that only gains a return when all parts win.


My bets

Users can easily access account history and check active & settled bets.


Responsible gambling

We’ve created an informative, clear, and friendly experience to increase the use of responsible gambling tools.