Kwiff, a sports betting app
First released days before the Euro 2016 as a football betting iOS app, Kwiff rapidly grew to include other sports and casino games.
My responsibilities included working with a team of +30 on both iOS and Android apps, gathering business requirements and user needs. I was also responsible for customer analytics, customer experience maps, flowcharts, wireflows, A/B testing, card sorting, information architecture, prototyping, interaction design, visual design, and usability testing. Features I worked on include onboarding, user authentication, multi-sports and casino integration, accumulators, and responsible gambling.
An app available for iOS & Android
Launched in June 2016, the iOS version would soon be followed by the Android version.
Multi-sports & Casino
Kwiff rapidly grew to include multiple sports and casino games.
Organising, structuring, and labeling content was an essential part of the design process.
Onboarding and user authentication
A quick and frictionless registration process, with a minimal visual design and no distractions. Customers are allowed to use the app and are prompted to register as soon as they try to place a bet. Priority was given to PIN and fingerprint authentication, but passwords were also introduced as a fallback in some situations.
One of the most exciting features of the app, accumulators allow the combination of multiple bets into a single wager that only gains a return when all parts win.
Users can easily access account history and check active & settled bets.
We’ve created an informative, clear, and friendly experience to increase the use of responsible gambling tools.