About me
With over a decade of experience, I specialize in User Research, Design Strategy, Experience Design, and Service Design. My work revolves around creating impactful services for people and society.
I've collaborated with a range of organizations across the public, private, and civic sectors, including clients such as the NHS, the British Council, Wellcome Trust, FutureLearn, and Barclays. I've also worked with consultancies, including AKQA, IBM iX, EY Seren, and RG/A.
I'm currently collaborating with PilotFish to develop innovative medical applications, while also serving as co-founder at Studio Oto.
Consultancies
Applied Works
AKQA
Barn Agency
Bureau for Visual Affairs
Brand 42
Draw Group
EY Seren
IBM iX
NB Studio
ORM London
R/GA
Signal Noise
Sparck BJSS
Territory Projects
W12 Studios
&us
Clients
Arco
Barclays
British Airways
British Council
Ford Mobility
FutureLearn
Gaming Factory
Genesys telecom
Givenchy
Google
Great Western Railway
Harpers Bazaar
HSBC
National Portrait Gallery
NHS
OVO Energy
Portsmouth City Council
Royal Bank of Scotland
River Island
Sky
Tourism of Ireland
UBS
UEFA
Visit Britain
Virgin Money
Wellcome Trust
Education
Graduate Diploma Economics
Birkbeck, University of London, 2024
PgCert Social Research
Birkbeck, University of London, 2020
MA Graphic Design
LCC, University of Arts London, 2008
BA Communication Design
ESAD, Matosinhos, Portugal, 2006
Short courses
Understanding Customers - Corporate trainning
Strategyser, 2025
Facilitating UX Workshops
Nielsen Norman Group, 2022
Designing a business
IDEO, 2021
Analytics and User Experience
Nielsen Norman Group, 2020
User Research Methods and Best Practices
IxDF - The Interaction Design Foundation, 2018
Conducting Usability Testing
IxDF - The Interaction Design Foundation, 2017
Skills
A/B testing
Affinity mapping
Business Model Canvas
Card sorting
Component libraries
Competitive analysis
Contextual inquiries
Conversion funnels
Co-design workshops
Content strategy
Crazy 8
Customer journey mapping
Design systems
Design the box workshop
Ethnography
Focus groups
Heuristic evaluation
Heatmaps
Impact effort matrix
In-depth interviews
Information architecture
Low and high fidelity prototypes
Mash-up workshops
Page metrics analytics
Personas
Proof-of-concept
Scenarios
Service blueprints
Stakeholder interviews
Stakeholder mapping
Surveys
SWOT analysis workshop
Thematic analysis
Tree testing
Triangulation
Usability testing
User flows
User need statements
User story mapping
Value proposition testing
Value proposition workshop
Wireframes