Passionate about designing intuitive services that work for everyone, I have experience in product strategy, user research, service design, information architecture, and user experience design.

I focus on conducting research to identify user needs, facilitating workshops to collaboratively find simple solutions to complex problems, designing and evaluating the solutions devised by testing them with users.

Applied Works
AKQA
Barn Agency 
Bureau for Visual Affairs
Brand 42
Draw Group
EY Seren
Ford Mobility
FutureLearn
Gaming Factory
IBM iX
ORM London
R/GA
Signal Noise
Territory Projects
W12 Studios
Wellcome Trust
&us

Selected brands

Arco
Barclays
British Airways
Harpers Bazaar
Fuller’s
Genesys telecom
Givenchy
Google
Great Western Railway
HSBC
National Portrait Gallery
Portsmouth City Council
OVO Energy
Royal Bank of Scotland
River Island
Sky
Tourism of Ireland
UBS
UEFA
Visit Britain
Virgin Money

PgCert Social Research 
Birkbeck, University of London, 2020

MA Graphic Design
LCC, University of Arts London, 2008

BA Communication Design
ESAD, Matosinhos, Portugal, 2006